Transportation Services approached the Scottish Government in early 2004 with a view to providing a 'Rural Demand Responsive Public Transport Service' in the East Area of Fife. The Area has settlements with populations of 10,000 or less. In March 2004, Fife Council successfully bid for £414,000 over 2 years to provide a number of demand responsive ('phone and go') services in East Fife. These services are branded as 'Go-Flexi' and commenced on 16 August 2004.
Go-Flexi's success was recognised in 2006 as a winner in the 'Putting the Customer First' category of the Fife Partnership Excellence Awards and at the same time, secured a further 2 years funding from the Executive.
In October 2007, Go-Flexi won again, this time in the 'Accessibility' category at the Scottish Transport Awards.
